Account Lists are now created through a unified experience across the Audience List Builder and Command Center. While legacy methods may still be visible during this transition, the new builder provides the most streamlined workflow for all ABM customers.
The Product Team aims to transition all Legacy Lists to the new experience in 2025. Pitch.
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Legacy Account List Builder: Lists are created from Audiences > Account Lists > Create Account List
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New Account List Builder: Lists are created from the Command Center
Below are the main differences between both Account List Builders:
| Legacy Account List Builder | New Account List Builder |
|---|---|
| ✅ Account lists can be segmented into Account Groups | ❌ Account Lists can’t be segmented into Account Groups |
| ❌ Keyword Location filters not available |
✅ Keyword Location filters available
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| ❌ When using Keyword Intent filters, the total length of all entered keywords is limited to 512 characters. This prevents some customers from adding all their keywords to the filter. | ✅ The keyword limit restriction lifted |
| ❌ Journey Stages can only be used as filters within an Account Group, not within the main Account List logic. | ✅ Journey Stage filters can be applied to the main logic of the Account List |
| ❌ Journey Predictions filer aren’t available | ✅ Journey Prediction filters are available |
| ❌ NAIC/SIC Codes filters are not available | ✅ NAIC/SIC Codes filters are available. |
| ❌ Marketo Lead filters (Standard or Custom) |
✅ Standard Marketo Lead filters and Custom Marketo Lead filters. Please note: To use Custom Marketo Lead filters to build account lists customers should provide a list of their desired custom fields to their CSM or Customer Support. A Solutions Engineering ticket should be created to initiate the custom field import process. Solutions Engineering will then create a Jira ticket with the Data Systems Engineering team. |
| ❌ Specific accounts cannot be excluded from a list of accounts by uploading a CSV file |
✅ Specific accounts can be excluded from the Account List by uploading the CSV file |
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❌ Smart Filters are not available. Only exclusion filters |
✅ Smart filters are available, including:
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❌ Does not support Flexible Operators. 'AND' is applied when adding multiple data sources within the same block. 'OR' is applied when combining multiple blocks into your logic |
✅ Flexible Operators are supported. Learn more here. |
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The cloning feature is available only from within the Account List Builder
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The cloning feature is available:
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✅ Supports filtering by is blank / is not blank for CRM filters |
✅ FIXED!!! December 12th 2025 ❌ Did not support filtering by blank for CRM filters |
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